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View fullsize Short answer: Yes! Spotify is still king of the streaming music scene for students 16-40. However, listenership does drop off as students get older. Here’s the cheat sheet for who chooses Spotify: • Students 16-17: 57% • Students 21
View fullsize Should you place your ads on music streaming platforms or the old-fashioned airwaves? As you might expect, AM/FM radio has fallen in popularity, from 52% of students in fall 2012 to just 13% a decade later in fall 2022. Meanwhile, internet streaming
View fullsize Advertising on streaming music platforms can really make your students sing, but what genres should you target? Answer: It depends on your audience. Hip-hop and R&B are hits for students 18-40. On the other hand, younger students 16-17 bop to a
View fullsize We had excellent participation this spring, making everyone’s data even more robust. From local, regional, and national info, your college can now access the stats to help your marketing efforts soar. Thanks to all of the colleges that made the
View fullsize Do you know which students are tuning in to your radio ads? It’s time to dial up the latest Media Prefs data! Radio use is about 50/50 with traditional-aged students, but listenership increases with age. And the best time to catch students is d
View fullsize At long last, it’s HERE! Your spring 2023 qualitative data is ready to download and view on your college portal. Go check out your results today! And let us know: What was the most surprising info you found for 2023? Post below in the comments!
View fullsize How many colleges do students consider before they choose yours? The answer varies greatly across demographics. More than half of traditional students (68%) were checking out the competition, with about 40% considering at least two other schools. M
View fullsize The final count is finally here! A whopping 7,380 students participated in this spring’s Media Prefs survey. They shared their faves, raves, media habits, and social platform likes and dislikes. With the new data, you’ll be armed to place
View fullsize What sways students to choose YOU over other college options? It depends on the audience! The most important factor for traditional students is the cost. For students 31+, programs are the most critical, followed by the flexibility offered. Nationall
View fullsize All good things must come to an end 😿. The Media Prefs spring survey is now closed, but the best part is yet to come, and that’s receiving the results! Stay tuned for your valuable data. Are you excited? 🥳 #studentdata #marketingsurvey #com
View fullsize In a confluence of influencers, who sways students to pick your college? The results are in: For students 16-25, parents and guardians continue to be the most influential. For older students 26-50, spouses and significant others take the lead. And, f
View fullsize It’s the great eighth week, the final stretch, and the last call to get the word out! Remember, every student response you capture will give you unique insights into the challenges you face, the strengths you can celebrate, and how your studen
View fullsize In our increasingly digital age, it’s no wonder that email is the most common way to engage with prospects, weighing in strongly with 60% of students. But don’t discount direct mail! 44% of students reported that their college communicate
View fullsize All jokes aside, do your students spend more time on YouTube or Snapchat? What time of the day are they most active on social media? Do they love or hate your website chatbot? Answers to REAL questions like these are on the way! With survey responses
View fullsize The latest data is in: Students who “never” or “rarely” recommend their college to family and friends are at an all-time high of 21%. But don’t worry. Despite the downturn in student recommendations, you can still be sav

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