Media Preferences Survey

How Does it Work?

The idea is simple. Dr. Pamela Cox-Otto, founder of Interact Communications, developed a survey using scaled questions (research jargon alert!) from academic media research, with questions about how much TV, radio, newspaper, social media, and other modern media types that respondents consume.

And, because she was a community college marketer, Dr. Cox-Otto added questions about college recruiting, communication about college services, and how, when, and about what, students want to be informed.

The result was a comprehensive survey that measures how an individual is currently consuming media, and how the college should communicate with them.

 

The Details

  • Completely online questionnaire that community colleges share with their students

  • Approximately 100 questions, covering everything from traditional media to communication expectations

  • The ability to find out what media works for your students

  • The ability to manipulate your data by unique target audiences

  • Student recruitment digital toolkit created by Interact Communications

  • An attractive incentive to encourage student participation is included in the cost

 

 
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This is a powerful way to display and manipulate your data, in real time, without the high costs of custom statistical software.

 
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Want to know how to reach the 18-year-old, Hispanic males in you area?

 

EASY!


Want to show a "stuck in the past" faculty member that newspapers won't work? 

 

SIMPLE!

THE BEST PART?

You can share your data with your faculty by giving them the login information.
The more, the merrier. Our one fee covers access for your entire college.

Want to download the graphs? 

Easy! Just hit the save button.

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INCREASE ENROLLMENT and IMPROVE RETENTION

 

ENROLLMENT

With Media Prefs you can reach a larger segment of your market – faster, with more clarity, and for less money. 

  • How do we reach those 18- to 25-year-old male students who are not showing up?

  • What’s the best way to recruit high school students… according to the students themselves.

  • Which social media platforms are growing? And which are graying?

RETENTION

With Media Prefs, you can deliver information to current students in a format they will actually use.

  • How effective is your student portal in reaching your current students?

  • How often do your students check their email… and do they even read it?

  • What is the #1 thing they would like you to text them (HINT: It’s NOT safety information!)

For the first time, with real data, you can help move the discussion on how to best reach students with information about financial aid, advising, intervention and support.

 

 

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