Filling a new program can be tough. You have a general idea of what students you think would be a good fit, but finding the best way to reach them is tricky.
Let's say you have a new welding program – and you know young males are your ideal target. With Media Prefs, you can filter your survey data to find out exactly what these potential students are watching... According to the national Spring 2016 Media Prefs survey data, your best cable advertising choices are Comedy Central and Adult Swim (followed by ESPN and FX).
Your students are unique, and so are their viewing habits. With Media Prefs by Interact, you can learn precisely how to reach your specific audiences, whoever they may be!
Let's say, alternatively, you wanted to target your lifelong learners for a new noncredit program. They're going to be watching something entirely different! According to the latest national data, The History Channel and National Geographic are your best choices for viewers older than 40.
So... what if you can't afford to reach them on television?
What's the most efficient, low-cost way to reach them?
Check out our previous blog post here to find out.