It’s easier than ever to go after traditional students, from low-cost digital campaigns to campus visits, but what about those non-traditional students? The Spring 2016 National Media Preferences survey shows us that engaging these prospective students requires a fundamentally different approach. While methods like sending college reps to schools and engagement through social media might work for traditional students these methods pale in comparison to on the job encouragement and advertisements.

Not only are non-traditional students a growing segment of community college students, having these non-traditional students has unique benefits. We’ve found that non-traditional students are more likely to spread the word about your college! …and when has free marketing ever been a bad thing?

Looking to fill up a specific program?
Check out our previous blog post here to see how!

Find out how to reach your non-traditional prospects and turn them into your students with Media Prefs.